SuperApps in the Banking Sector

Digital banking users no longer view financial needs as separate activities – they are part of a broader digital experience. The Super Apps model made famous by China's Alipay and WeChat is now making its way into European markets. Banks are increasingly moving beyond finance, offering users access to services such as transportation, public administration, leasing, and e-commerce.

The SuperApp is a natural evolution for banks, leveraging their core strengths—customer trust, access to financial data, and advanced security infrastructure. This shift goes far beyond simply adding features to a banking app; it represents a fundamental change in how banks are perceived within customers’ digital lives.

Join our webinar to explore how banks are redefining their role in the digital ecosystem — and what it takes to build a true SuperApp.